This apparel is made for athletes of all sizes and skill levels and is designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Watch us highlight how this apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality for everyone involved.
01 Brand Story Video
We edited a moving video on what it means to be an ATF athlete with Born Primitive.
There is no instant gratification, quick thrills, or entitlements here. Only the grounding idea that anything worth achieving takes sacrifice and hard work to execute. Follow their relentless commitment to creating products you can feel confident in while you push your body to its limit because if you are not proud to wear it, they are not proud to sell it.
PHOTOS
